Brand & Identity for
Alberta Talks Pain
Alberta Talks Pain is an emerging advocacy group focused on the collective needs of the Alberta pain community. Patient concerns, ease of access to professionals, physician and health-care provider support, or rallying for policy changes around pain management. Their role is to be an active voice for the community through lobbying efforts, in order to provide the best care and outcomes possible for pain patients.
Their goal was to build a brand identity for the organization from the ground up, which invokes an ongoing conversation around pain and pain management in Alberta. They wanted the brand to be inclusive, covering all types of pain while offering a sense of calmness and support. Alberta Talks Pain strives to bridge the gap between patients and policies.
After understanding the vision of Alberta Talks Pain, I began to put forth a strategy for logo conceptualization and website creation.
The logo was idealized from the concept of “keeping the conversation going” and includes symbolism that supported the mission of communication. I wanted to highlight the word “talk” to bring emphasis to the goal of the organization to continue being a voice for those living with pain. The colours were chosen to further cement the feeling of inclusion and composure for their audience.
The website was designed to be a responsive user experience that offered maximum flexibility for their ever-changing content. Complimented by the colours of the logo, I wanted to create a welcoming experience around a difficult topic. The layout allows all users to access various resources, blog posts and connect with the organization to provide your voice and ideas to issues surrounding Albertan’s living with pain.
The brand was launched during the Pain Society of Alberta’s annual conference in October of 2019. During the conference, the website had engaged 350 new visitors and we impacted various businesses who were eager to submit their resources to the database.